Our unique BackBliss™Back Scratcher & Lotion Applicator

Applying lotion to your back is an everyday problem
Only 20% of the world’s population can  reach the middle of their backs. The rest of us struggle!

We contort ourselves and resort to using weird and wonderful ways to apply cream and lotions or to scratch our backs. Ignoring the skin on your back can lead to dry, unsightly and itchy skin.

BackBliss™ Back Scratcher and Massager has evolved from our Award Winning Lotion Applicator
On holiday some years ago, I ended up lying on my back ALL afternoon after forgetting to ask my partner to apply suntan lotion on my back before he disappeared off to play golf! I felt uncomfortable asking a stranger to help out, but it got me thinking... So, back in my hotel room, I attached a sponge to the end of a coat hanger and used it to apply my after sun. It worked as a lotion applicator!! However the gizmo wasn't pretty and I felt awkward using it in public.

From an Idea into my First Product
Over the next few months, lots of people agreed that a lotion applicator would be a good idea. So I decided to develop the concept a bit more. I drew up a list of features and benefits that my product would need to have to fill the gap in the market. I’ve now sold over 30,000 of my lotion applicators, appeared on the BBC2 show Dragons' Den, ITV's London Tonight and won several awards. But...

The Story doesn’t end there
Once the lotion applicator was out there many people thought it was a back scratcher. So many people, in fact, that is started to get on my nerves. Then, it got me thinking again! Actually the only back scratchers I had ever seen were old fashioned bamboo canes with hand shapes at the end, or other contraptions made out of plastic or wood. I had never seen a really fun, funky and functional back scratcher that was really designed to satisfy your itch. What you see today is the result of my thoughts, research and feedback from nearly 100 individuals.