Reaching
your Back - An
everyday problem
If you are one of those lucky people who can reach your back, you are
amongst 20% of the world’s population. The rest of us struggle to reach
our backs and contort ourselves in all sorts of ways to apply
cream and lotions or scratch and massage our backs. Ignoring the skin
on your back can lead to dry, unsightly and itchy skin.
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BackBlissTM
Back Scratcher and Massager has evolved
from our Award Winning Lotion Applicator
On
holiday some years ago, I ended up lying on my back ALL afternoon
after forgetting to ask my partner to apply suntan lotion on
my back before he disappeared off to play golf! I felt
uncomfortable asking a stranger to help out, but it got me thinking...
So, back
in my hotel room, I attached a sponge to the end of a coat hanger
and used it to apply my after sun. It worked as a lotion
applicator!! However the gizmo wasn't pretty and I felt
awkward using it in public.
From
an Idea into my First Product
Over the next few months, lots of people
agreed that a lotion applicator would be a good idea. So I decided to develop the concept a bit more. I drew up a list of
features and benefits that my product
would need to have to fill the gap in the market.
I’ve now sold over 30,000 of my
lotion applicators, appeared
on the BBC2 show Dragons' Den, ITV's London Tonight and won several
awards. But…..
The Story doesn’t end
there
Once the lotion applicator was out there
many people thought it was a back scratcher. So many people, in fact,
that is started to get on my nerves. Then, it got me thinking again! Actually the only back scratchers I had
ever seen were old fashioned
bamboo canes with hand shapes at the end, or other contraptions made out
of plastic or wood. I had never seen a really fun, funky and functional back
scratcher that was really designed to satisfy your itch. What you see
today is the result of my thoughts, research and feedback from nearly
100 people.
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