"The BackBliss™ Lotion Applicator is a fantastic product. I use a body oil each day and the only place I annoyingly couldn't reach was my back - well now I can and I'm thrilled, feel totally pampered now - thanks to you!" JM, London

"Every girl (and guy) should have one, it such a great product for applying moisturizer to my back." EAP, London

"I love this Lotion Applicator! Picture this - Middle aged guy working with the airlines, travelling to some of the sunnier destinations in the world and, like most guys, cannot reach the centre of my back to apply suntan lotion. There takes some courage to ask a swimsuit clad 21 year old to cream your back, even if you are the boss!! My 30 year old First Officer (who models in his spare time) has no problem - he never even has to ask! Your product has saved me countless times from the sheepish approach and worse still, the turn down! Not quite as much fun, but infinitely more practical." RC Southend on Sea

"A wonderful idea and I am so glad it has so many uses." RC, A serious Holidaygoer

"I have been using my BackBliss™ Lotion & Cream Applicator for the last 5 months now and think it is absolutely wonderful." LM, Walton on Thames

"I can't imagine my life without it, I tell everyone about it. Now I have independence as I used to have to rely on my husband to apply my cream daily." BT, Waltham Abbey

"I've got two Lotion Applicators – one for sun tan lotion and the other for after-sun." AW, Marlow

"I use my BackBliss™ everyday to apply moisturiser to my back because I suffer from dry skin. Being able to put the cream directly on to the area has helped me enormously." VW, Hampton Hill

"Who needs a husband! I've got a BackBliss™ lotion applicator!" LM, Boston MA, USA

"BackBliss™ is just what I need, I will be telling my friends all about it." MF, Weybridge

"BackBliss™ is ideal for fake tan. I always have a white patch in the middle of my back that I can never quite reach." MM

"My BackBliss™ Lotion Applicator is excellent!  The coverage is very even - it's much better than applying fake tan with your hands. I'll definitely be recommending it to all my colleagues." RT, Chingford

"My BackBliss™ Lotion Applicator was worth waiting for as I am an elderly lady with eczema and it is invaluable at reach the parts I can't. I have seen an improvement to parts of my back." BA, Birmingham

"I can honestly say I am totally impressed by the simplicity and efficiency of use and futuristic look of the BackBliss™ Lotion Applicator. It's helped me reach body parts even Heineken couldn't reach!" MC, Herne Hill

"My BackBliss™ Lotion Applicator is an absolute lifesaver, I wouldn't leave home without it. Seriously, where I go, my BackBliss goes. It will be the most well traveled product – I leave for Singapore and Malaysia next week." MW, London

The BackBliss™ Lotion Applicator is compact and stylish. I have used it both whilst on holiday and since at home for moisturizer. It is excellent for applying sun cream to all parts of the back, and in fact, the rest of the body. LR, Ealing

"I've used the BackBliss™ Lotion Applicator you sent me and find it perfect for moisturising my legs and feet – absolutely perfect! Thank you – can I pass on your informaiton to my chiropodist?" BB, Dumfries

"I must say that I think my BackBliss is brilliant. I have arthritis in my shoulders and neck so if no one is around to put protection on my back for me, then I will not go out on the lovely sunny days." HRC, Kingston U Thames

"I am delighted with the lotion applicators I ordered; one for each of the family, and we're all using them. I'll happily write to some retail outlets recommending BackBliss." SH, Warwick

"The BackBliss™ Lotion Applicators I purchased are just wonderful, thank you. I gave one to my sister who raves about it; the other for my own personal use. Many thanks for such a wonderful idea and good luck for the future." JD, Hampshire

"My elderly friend has a sever skin irritation which is especially bad during the night when she is alone and she has found the BackBliss™ Lotion Applicator invaluable in help her to apply cream to parts of her back she would normally be unable to each. Such a clever idea!" BE, Glos

"I am delighted with my two BackBliss Lotion Applicators – I can now plaster my whole body with the necessary creams to be used 3 times per day. Wonderful! Have you thought of writing to one or two of the disabled magazines?" DC, London

"I am a very pale woman who used this on holiday to apply the sunscreen I desperately needed to protect me. I had to re-apply every few hours and the BackBliss™ Lotion Applicator pads lasted me ages, They are absorbent yet not sticky. I am addicted!" DP, Bethlehem PA , USA

"I use your BackBliss™ Lotion Applicator to apply St Tropez fake tan to my back! ABSOLUTELY BRILLIANT and so easy, much better finish than when my husband tried to do my back for me. The pad also washed out fine after use." LL

"I often holiday on my own and BackBliss™ Lotion Applicator is excellent for applying suntan lotion to my back and other bits I cannot reach. I also bought one for my mother, she has arthritis and finds it invaluable for applying body lotions and creams." SW, Zurich

"I've been using the BackBliss™ Lotion Applicator for the past 5 months and it is indispensable. I am cabin crew and sunbathe for a good percentage of my life. I used to find it very hard to find someone I liked the look of enough to put cream on my back and now I've found the ultimate solution - BACKBLISS!" FL, Brighton

"Last night I applied a fake tan with my BackBliss™ Lotion Applicator and the result is excellent, very even and for the first time I haven't got the white patch in the middle of my back. The BackBliss is the best thing I have bought in ages. It actually does what it says it will do." HC, London

"I was amazed at BackBliss™ Lotion Applicator lightness and it actually felt as if I was putting the cream on myself. The pads last for ages and it's ability to cover the whole of my back in a few strokes was amazing. I now have a smooth, soft silky back – where once it was dry and very itchy." ST, Royal Free Hospital, Hampstead

"I just wanted to write to say what a useful product the "BackBliss" turned out to be on my recent holiday. After suffering severe sunburn, I found the product fantastic for applying after sun lotion rather than applying it with hot sticky hands! It was immensely soothing and so easy to get to parts of my back that I couldn't have reached. I will now use it to apply sun tan lotion before I end up like a lobster!!!!" TH, Harpenden

"Not just "Back" Bliss ... BODY Bliss as well!"

"Already being a fan of both the back lotion applicator and the back scratcher, I had to write to you to tell you not to narrow their potential."

"As an arthritis sufferer I recently underwent a major hip operation which meant a 10 day stay in hospital and several weeks of recovery. Should you have ever had the misfortune to experience weeks of wearing surgical stockings you will know how dry and itchy your legs become. I had many aides to help me to dress, reach and pick things up however one of the most heavenly things was being able to scratch my legs and feet and rub in moisturiser without the worry of putting any strain or bend on my hip -- or asking anyone else to do this for me!!"

"I have to say that both of your products really did help and I would thoroughly recommend them to anyone that has any permanent or temporary disabilities which restrict movement." AS, Woodley