PRESS RELEASE This ingenious applicator is keeping people's backs safe this summer. Release Date: June 2 2020

This ingenious applicator is keeping people's backs safe this summer.

We all know that when a task is a struggle, we often ignore the problem and things can get worse or we suffer the consequences.  It's especially difficult when you want to apply a lotion or cream to your back and you live alone or you are on your own. 

The BackBliss Lotion & Cream Applicator is designed specifically for people to be able to apply any cream or lotion to their own backs.

The middle part of people’s backs is notoriously difficult to reach comfortably - for most people their arms simply aren’t long enough.  Even if you have a partner, family member or friend who could help, sometimes it’s just not convenient, or they don’t like doing it or don’t do it very well.  BackBliss allows you to take control and do-it-yourself at any time.

Missed areas after the application of sunscreen result in unsightly patches down the middle of your back or, more seriously, even sunburn.

BackBliss is a long-handle with thin soft velvet-like sponge mounted onto a flexible head. The curve of the applicator’s handle enables you to reach the middle of your back and the BackBliss’s arched flexible head lets you exert just enough pressure to take the guesswork out of where you’ve applied your cream. The lotion applicator has hygienic washable pads so you just have to replace the pad rather than the applicator.  BackBliss comes in six different colours Black, Blue, Clear, Green, Pink, and Purple and the pads are available in packs of 4, 8 or 12, depending on your usage. 

Not being able to reach her own back and not wanting to ask anyone else to help was exactly the predicament that Caroline Wagstaff found herself in when she came up with the idea for her BackBliss invention.  ‘All my BackBliss products are made in Britain and we’ve continued to support the economy by manufacturing throughout the current crisis.  In fact, sales have never been better because of people enforced shielding and distancing’ says Caroline..

BackBliss lotion and cream applicators are sold on Amazon worldwide (simply search for BackBliss and check out our fantastic reviews at the same time!) or via  BackBliss are the best selling and most reviewed back applicators on Amazon.

PRODUCT IMAGES: Media Library Images available, to request access email

BackBliss Lotion Applicators Blue Purple Pink & Green

Media Enquiries & Product Samples

If you’d like to road-test a BackBliss yourself or for more information please call Caroline Wagstaff on 07747 032002 or go to

Notes to Editor

BackBliss lotion and cream applicators are ideal for anyone who can’t easily reach to apply sunscreen, tanning cream, self-tanning lotion or medical treatments to their backs. The lotion is simply placed on the soft velvet-like applicator head and the individual can then reach over their shoulder to smooth and rub lotion all over their back.  BackBliss extends your reach and helps you cover your back without struggling!